What We Do
MARKET RESEARCH
Concept Evaluation
Name Research
Brand Image & Positioning
Communication Evaluation
Innovation Evaluation
Design & Packaging Research
UX & XD Research
Usage & Attitude Studies
Brand Diagnostics
Consumer Needs & Motives Evaluation
Product Test
Children & Youth Research
Lifestyle Research
Education
Gender
Social Responsibility
Domestic Violence
Renewable Energy
Fairness & Equity
Other Topical Issues
QUALITATIVE RESEARCH
Qualitative Research is how we started. We already carved a niche for ourselves as the only Specialist Qualitative Research Consultancy in Nigeria for, at least, a decade prior to embracing Quantitative Research, Strategic Consulting and Workshop Facilitation.
Diving beneath the surface to unveil the unconscious Consumer Mind is our core strength. We are passionate about each Project that we take on. The Project practically becomes us; our rich experience and probing skills, coupled with our rich bouquet of projective and enabling techniques get you the Consumer and Marketing Insights that you need to make the right decisions and stay ahead of competition.
QUANTITATIVE RESEARCH
Quantitative Research collects and analyses numerical data and enables the discovery of averages and patterns, predictions, testing of causal relationships and the generalisation of results to wider populations.
Our Core Quantitative research capabilities include:
Computer-Assisted Web Interviews (CAWI).
- We share a link and the interviewee follows the Script on the online survey platform provided.
Computer-Assisted Personal Interviews (CAPI)
- CAPI facilitates the process of collecting face-to-face data by leveraging technology
Central Location Test (CLT)
- Concept Test
- Product test
- Packaging test
- Sensory test
SOCIAL RESEARCH
We also do Social Research to understand knowledge, attitude and practices as regards diverse socio-cultural issues as well as public opinion on current societal and public affairs issues of interest to both Government agencies & Non-governmental organizations.
Health
Politics