What We Do
Qualitative Research is how we started. We already carved a niche for ourselves as the only Specialist Qualitative Research Consultancy in Nigeria for, at least, a decade prior to embracing Quantitative Research, Strategic Consulting and Workshop Facilitation.
Diving beneath the surface to unveil the unconscious Consumer Mind is our core strength. We are passionate about each Project that we take on. The Project practically becomes us; our rich experience and probing skills, coupled with our rich bouquet of projective and enabling techniques get you the Consumer and Marketing Insights that you need to make the right decisions and stay ahead of competition.
- We share a link and the interviewee follows the Script on the online survey platform provided.
- CAPI facilitates the process of collecting face-to-face data by leveraging technology
- Concept Test
- Product test
- Packaging test
- Sensory test