Economic Depression is a tough situation for any Economy. The Nigerian Economy which has never been at its optimal best, has witnessed even more depression with the continual decline in… Read More »The Value Of Ethnographic Research In A Depressed Economy
Background The World is ravaged with the Coronavirus (COVID-19) Pandemic, with recorded cases at this morning, May 10, 2020, close to 4 million, with over 274,361 deaths! The steady rise… Read More »Naija Lock Down Life – The Perspective of Moms and Shopper Dads
According to the great Greek Philosopher Aristotle “Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more… Read More »Conflict Management and Nigeria’s Developmental Challenge
Covid19 Has Left No Sector Unscathed As It Ravages On. What is the implication of the Pandemic for Brand Communication? Is My Message Right At This Time or Not? Is… Read More »Brand Communication In The Time Of Covid19
Covid-19 has resulted in a global change in promotional spending. In Nigeria, while some brands are still in shock, others are adjusting and adapting to new ways of surviving and… Read More »Advertising or Corporate Social Responsibility In The Face Of The Pandemic?